UTM Link Builder
Add UTM parameters to any URL so you can track exactly where your traffic comes from in Google Analytics.
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Frequently asked
What is a UTM link?+
A UTM link is a regular URL with extra parameters (utm_source, utm_medium, utm_campaign) that tell Google Analytics exactly where a visit came from.
Which UTM fields are required?+
utm_source, utm_medium and utm_campaign are the three Google Analytics expects. utm_term and utm_content are optional — useful for paid search keywords or A/B testing.
What should I put for utm_source and utm_medium?+
Source is the platform (facebook, tiktok, newsletter). Medium is the channel type (social, cpc, email). Keep them lowercase and consistent so reports group cleanly.
Is this UTM builder really free?+
Yes — free with no account. The URL is built entirely in your browser, so nothing you type is sent anywhere.
Do UTM parameters work on Shopee, Lazada or affiliate links?+
They work on any URL, but some marketplaces strip them on redirect. Wrap the link in a Haluu card to track clicks regardless of the destination.
Can I track clicks without Google Analytics?+
Yes — put your UTM URL inside a Haluu card and every click, referrer and device is tracked automatically.